What ratio is associated with the Fibonacci sequence in design principles?

The ratio associated with the Fibonacci sequence in design principles is known as the Golden Ratio, which is approximately 1.618. This ratio emerges when you take two successive numbers in the Fibonacci sequence; for example, if you take 8 and 13, the ratio of 13 to 8 is approximately 1.618.

In design, this ratio is commonly applied to create balance and aesthetic appeal, as it is believed that proportions following the Golden Ratio are naturally pleasing to the human eye. Artists, architects, and designers often utilize this ratio to guide the layout and spatial relationships in their work, enhancing visual harmony and creating a sense of beauty in their designs. The widespread use of this ratio can be seen in various forms of art, architecture, photography, and even in nature.

Understanding the significance of the Golden Ratio can be particularly useful in retail floristry when arranging flowers or creating displays that attract customers. It helps florists to compose designs that feel balanced and visually appealing, ultimately leading to more attractive arrangements that hold the viewer's attention.